Royal Brunei Airlines (RB) recently received the 4-star airline award by Skytrax, thanks to its excellence in quality products and services delivery across the business.
The national carrier was audited by the global air transport rating organisation using international benchmarks covering some 900 key assessment items.
RB’s Chief Executive Officer Karam Chand speaking at the announcement ceremony held at the Collaboration Hub of RB Campus said that the airline is delighted and proud to join an exclusive list of 4-star airlines in the world and one of smallest that achieved such global feat.
“We clearly defined what we stood for and ensure decisions we take support our strategy of service focus and enhanced guest experience,” he said.
He added: “It is also pleasing to note that for Skytrax’s Top 100 airlines in the world yearly ranking we improved to 66th position this year from 95th ranking in 2016. We were named as one of the top 5 most improved airlines and not long ago top 10 most loved airline in the world.”
RB engaged with Skytrax in 2018 to conduct an airline quality audit on its product and service delivery across the business, on both long haul and regional flights as well as the airport.
In supporting the service focus strategy, Chand added, the company made required changes to its aircraft fleet, network and guest-facing infrastructure.
Over the course of the past year, RB’s network has expanded and introduced more flights to a number of key destinations from 17 to 25 and soon 32 including RB Link flight cities.
“RB’s 4-star rating vindicates the products and services we introduced over the years to enhance the guest experience at every touchpoint. It is also a great testament of years of hard work across the company by all of our people,” he said.
On his part, Skytrax Chief Executive Officer Edward Plaisted said that the rating recognises improvements that the airline has introduced over the last 2 years, both in terms of product change and development and enhancement of the front-line staff service.
“New aircraft and cabin products have played an important part in the quality improvement process. For front-line staff service, we look of course for good service levels, but a key factor for the 4-Star rating is the consistency of service, and we expect Royal Brunei Airlines to ensure this is duly delivered to customers,” said Plaisted.
He added: “Based on the audit findings, it has made a range of products and services enhancements from improved airport and cabin services through collaboration with relevant government agencies, enhanced onboard services and products, and a better user interface on RB’s website.”
In attendance to announce the achievement was Deputy Minister of Finance and Economy who is also RB Board Director Dato Seri Paduka Doctor Haji Abdul Manaf Haji Metussin.
BANDAR SERI BEGAWAN | The Bruneian