(L-R) Deputy Minister of Finance Malaysia, Dato’ Wira Ir. Hj Amiruddin and MHTC CEO Sherene launching the MyHT2020 campaign. Image: Rafidah Hamit

Healthcare doesn’t have to be tedious, expensive or even a burden – it should be a seamless experience through and through. 

With so many medical institutions available around the world, it might be difficult to find a trusted, certified and affordable source. 

Fortunately, such services are available in our neighbouring country, Malaysia through 79 institutions under the Malaysia Healthcare Travel Council (MHTC). 

With a plethora of medical services available throughout Malaysia, healthcare travelers are spoilt for choice from 21 elite certified members and 58 ordinary.

Furthermore, healthcare travelers can enjoy healthcare and leisure simultaneously with the recent launch of the Malaysia Year of Healthcare Travel 2020 (MyHT2020) held in tandem with the Visit Malaysia 2020 (VM2020) tourism campaign.

Launching MyHT2020, MHTC CEO Sherene Azli said the campaign is a year-long campaign that invites everyone to seek health and wellness treatments in Malaysia while enjoying the country’s tourism attractions. 

Deputy Minister of Finance Malaysia, Dato’ Wira Ir. Hj Amiruddin delivering his speech Image: Rafidah Hamit

“In a world where healthcare is often a reactive practice, MyHT2020 is aiming to change the perspective of the masses to making healthcare a proactive action and take charge of their health and wellness today.”

Alongside world-class medical services, the campaign would open doors to the world of wellness that is an often-neglected aspect of our health, said the CEO. 

“MyHT2020 inspires healthcare travelers to take a step towards a more holistic practice in taking care of one’s self, a step at a time with trusted and recognized medical professionals.” 

Malaysia’s healthcare services have been attested by international accreditation including from the Australian Council on Healthcare Standards (ACHS), Joint Commission International (JCI) and the Reproductive Technology Accreditation Committee (RTAC). 

The Deputy Minister of Finance Malaysia, Dato’ Wira Ir. Hj Amiruddin (3R) and MHTC CEO Sherene (2R) and guests on stage with Dr Enggang, the MyHT2020 campaign mascot. Image: Rafidah Hamit

“Over the years, the healthcare offerings in our country have been presented as a comprehensive package with all the right ingredients for healthcare travelers: world-class quality, easy accessibility and competitive affordability,” said Sherene. 

The joint campaign is believed to spur more traffic into Malaysia for healthcare travel, helping it to achieve the targeted 30 million inbound visitors to the country.

Deputy Minister of Finance Malaysia, Dato’ Wira Ir. Hj Amiruddin Hj Hamzah, in his opening remarks said the MyHT2020 and VM2020 campaign signifies more than just another campaign welcoming visitors into Malaysia. 

“With MyHT2020 in tow, we are progressing towards a better Malaysia through the Shared Prosperity Vision 2030 in three specific ways.”

This includes a more resilient and robust economic growth, where in 2018, revenue receipts reached RM 1.5 billion from an excess of RM1.2 million healthcare traveler arrivals that contributed to RM6.4 to Malaysia’s GDP. 

Members of media taken part in activities before the launching of MyHT2020 Image: Rafidah Hamit

When it comes to economic impact, Dato’ Hj Amiruddin said it involves other industries accounting for the expenditure on transportation, accommodation, tourism activities which includes shopping and other activities. 

“Here, we see how the healthcare travel industry is one for collective economic growth, as Small and Medium Enterprises (SMEs) in tourism, transportation and other niche services can benefit (from) this single industry.”

The Malaysia Healthcare is expected to deliver over RM2 billion in hospital revenues and an estimated total economic impact of RM8 billion for 2020, said the deputy minister. 

Furthermore, the healthcare campaign plays a role of a catalyst in turning Malaysia into a high-income earning nation simultaneously creating employment opportunities. 

“Through incentives such as the Investment Tax Allowances, more than RM 10 billion in investments have been generated within the healthcare travel sector, with over 15,000 jobs created.”

“As we continue to see the global population suffer from a wide variety of cardiac diseases, cancers and infertility issues, MyHT2020 is actively positioning the country as an open access to quality healthcare to address these grievances,” added Dato’ Hj Amiruddin.

Equipped with comprehensive healthcare packages with world-class quality, easy accessibility and competitive affordability, travelers can feel at ease choosing Malaysia as their preferred healthcare destination.

The Deputy Minister of Finance Malaysia, Dato’ Wira Ir. Hj Amiruddin (3R) and MHTC CEO Sherene (2R) and guests on stage with Dr Enggang, the MyHT2020 campaign mascot. Image: Rafidah Hamit

This article was first published on November 23, 2019 in our Weekly E-Paper issue 64

The Bruneian | KUALA LUMPUR

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