SGA Media & Marketing opens doors for musical careers

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SGA Media & Marketing General Manager Danny Tay (R) addressing the media during a recent press conference at the Ministry of Primary Resources and Tourism (MPRT) HQ. Image: Ridhwan Kamarulzaman


Local firm SGA Media & Marketing is opening up doors for Bruneians to become professional musicians as it brings its flagship contest Stardom Quest back after a six-year hiatus.

The ongoing competition which began in November has garnered participation from over 250 local talents, with organisers having to reject some of them as they had to control the scale of the contest.

General Manager Danny Tay in a press conference explained that his firm has to go on a hiatus after the second Stardom Quest six years ago as it wants to learn and understand Brunei’s entertainment rules to proceed better.

“That was a very important step for us because we want to make sure our competitions are set according to the rules given the government.  Every country have their own laws and they are all unique – so long as you adhere to them then you will be sure that you can hold proper talent contests and shows,” he said.

The general manager added that now is the best time to bring back the competition as Brunei is also diversifying its economy.

“This Stardom Quest is actually meant to provide locals with a platform to showcase their talents, and allow them to seek careers that suits their artistic pursuits,” he said.

“It is actually a contest that is open to any kinds of talents, but right now most of the registrations we received were for singing; perhaps in the future we might want to broaden this,” he added.

The general manager said that a career in artistry including becoming a musician is not just limited to producing and selling their arts; as some of them today also made names by becoming brand ambassadors for both foreign and local companies.

SGA Media & Marketing General Manager Danny Tay (R) exchanging document with a representative from its partner company MMW Creatives. Image: Ridhwan Kamarulzaman

“Cuckoo International is also the title sponsor for the third Stardom Quest, which means they are also looking for talents to represent them as their brand ambassadors,” he said.

“Businesses nowadays need to have brand ambassadors to help with their marketing strategies; so wouldn’t it be good if we can also provide them these pool of talents instead of having to just pick up foreign artists?

“But right now, what is important is to open up opportunities for the people, and from them we can see what kind of career path we can bring for our locals here.  Brunei definitely has a large pool of talents and we definitely don’t want to waste that,” he added.

A total of 28 finalists have selected out of 250 participants so far; 10 of them automatically went to the semi-finals slated for December 23 at the Airport Mall, while the rest had to squeeze their talents out in the survival round scheduled for December 21 at the same place.

Top eight of the semi-finals will then pitch their singing skills at the grand finals which will be held on December 30 at Jerudong Park Ampitheatre.

Additionally, Stardom Quest is also partnering with the Jerudong Park Country Club (JPCC) to host a three-day charity carnival starting December 28, at the playground itself.

SGA Media & Marketing General Manager Danny Tay (5th L) in a picture with partners and sponsors for the Stardom Quest singing competition. Image: Ridhwan Kamarulzaman

The Bruneian