JS Auto Detailing (Jainadon & Sons) has been appointed as SONAX’s authorised detailing centre as a part of Essof Enterprise (SONAX Brunei), the sole distributor of SONAX, in a move to further expand the German car care brand across the sultanate.

The milestone was commemorated with the opening of JS Auto Detailing at Kg Salar on Sunday, which was officiated by Yang Amat Mulia Pengiran Muda Abdul Mu’min ibni His Royal Highness Prince Mohamed Bolkiah and the General Manager of Essof Enterprise, Md Azri Abd Rahman. 

Yang Amat Mulia Pengiran Muda Abdul Mu’min Duli Yang Teramat Mulia Paduka Seri Pengiran Perdana Wazir Sahibul Himmah Wal-Waqqar Pengiran Muda Mohamed Bolkiah (2nd R) along with JS Detailing Director Mahdini Mohd Yussof (R) and Essof Enterprise (Sonax Brunei) Director Mike Chua (L) cutting the ribbon to officiated the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie
Yang Amat Mulia Pengiran Muda Abdul Mu’min Duli Yang Teramat Mulia Paduka Seri Pengiran Perdana Wazir Sahibul Himmah Wal-Waqqar Pengiran Muda Mohamed Bolkiah (2nd R) and Essof Enterprise (Sonax Brunei) Director Mike Chua (L) officiating the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie

JS Auto Detailing was established in 2019 specialising in car wash services with a vision to innovate and explore new experiences in the auto detailing industry and according to the car detailer, being appointed as the authorised centre for SONAX will help them further that vision.

The car detailer is set to offer a wide range of products from SONAX including Xtreme Rich Foam Shampoo, Profline EX05-06, Xtreme Brilliant Wax 1 Hybrid NPT, High Speed Wax, Xtreme Brilliant Shine Detailer, Plastic Care Interior & Exterior, Xtreme Wheel Cleaner Full Effect, among others.

Yang Amat Mulia Pengiran Muda Abdul Mu’min Duli Yang Teramat Mulia Paduka Seri Pengiran Perdana Wazir Sahibul Himmah Wal-Waqqar Pengiran Muda Mohamed Bolkiah (C) signing a commemorative plague to mark the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie
JS Detailing Director Mahdini Mohd Yussof delivering his welcoming speech during the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie

Customers who prefer to self-care their cars, can also walk in and purchase SONAX’s Do it Yourself (DIY) products at JS Auto Detailing.

“SONAX Brunei looks forward to work closely with JS Auto Detailing, which not only strengthens the local auto industry but most importantly to cater and serve to our consumers nationwide,” said Md Azri Abd Rahman of SONAX Brunei.

Yang Amat Mulia Pengiran Muda Abdul Mu’min Duli Yang Teramat Mulia Paduka Seri Pengiran Perdana Wazir Sahibul Himmah Wal-Waqqar Pengiran Muda Mohamed Bolkiah (R) along with other invited guests taking a closer look at a detailing demonstration of Sonax products and services during the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie

“There is no better way for SONAX car care to reach more to the consumer market, collaborating with JS Auto Detailing help supports the missing reach to consumers,” he added. 

According to SONAX Brunei the network of detailing centres are aimed at serving the local car care industry from basic car wash, interior cleaning, wax to polish with quality products and services that help car owners to protect and improve the quality of their vehicles’ aesthetic.

JS Detailing Director Mahdini Mohd Yussof (R) presenting a token of appreciation to Essof Enterprise (Sonax Brunei) Director Mike Chua (L) during the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie
Essof Entreprise (Sonax Brunei) General Manager Md Azri Abdul Rahman (R) presenting the Sonax Detailer Certificate Award to JS Detailing Director Mahdini Mohd Yussof (L) during the opening of JS Auto Detailing in Kampung Salar. Image: Fazizul Haqimie

Furthermore, SONAX Brunei looks forward to further self-develop industry-leading technologies which offer car owners a holistic retail experience, and further innovate & grow the car care industry.

Yang Amat Mulia Pengiran Muda Abdul Mu’min Duli Yang Teramat Mulia Paduka Seri Pengiran Perdana Wazir Sahibul Himmah Wal-Waqqar Pengiran Muda Mohamed Bolkiah (C) pose for a group photo with the managements and staffs of JS Auto Detailing. Image: Fazizul Haqimie

SONAX is the market leader in car care products in Germany, and received the Best Brand 2020 award, taking first place in the car care products category for 15 years in a row from the German magazine “Auto Motor Und Sport”, and it is also one of the leading manufacturers worldwide.

THE BRUNEIAN | BRUNEI-MUARA

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