Leading South Korean firms are keen to help Brunei identify its strongest selling point that could further promote its tourism industry across the region.
Top officials from the country’s largest theme-park Everland, Samsung C&T Corporation, Munhwa Broadcasting Corporation and Smart Exhibition Culture were in Brunei recently for a tourism-focused seminar which was also directed to explore investment opportunities and collaborations with Brunei.
The seminar which was held for the first by Ministry of Primary Resources and Tourism (MPRT) in collaboration with Brunei Economic Development Board (BEDB) and Darussalam Enterprise (DARe) was one of the results that followed after the 145 surge of South Korean visitors to Brunei recorded last year.
MPRT Minister Yang Berhormat Dato Seri Setia Hj Ali Apong also highlighted in his remark that there have been 5,444 Korean arrivals recorded from January to August this year, with Royal Brunei Airlines (RB) also having three flights a week from Incheon.
A member of the Korean business community in the country Professor Yeol Hwangbo stressed the importance for Brunei to find a unique tourism feature to help distinguish itself from other countries, especially in Borneo.
Amongst what Brunei could focus, he said, are the pristine forests and its wildlife, which continued to be one of the sultanate’s strongest tourist attractions.
“Brunei has been doing a good job in protecting (this eco-system), and at the same time, the country could also leverage on them to develop its tourism sector,” he said.
“Besides bringing in leaders of established firms, we also invited some of our researchers and experts here to talk about the way forward especially on developing Brunei’s eco-tourism,”
“Tourism is a very broad area and there are many opportunities to collaborate – and the fact that some of the leading firms are willing to come down here shows that they see potential in Brunei. Hopefully this could lead to more collaborations and investment between South Korea and Brunei soon,” he added.
The Bruneian | BANDAR SERI BEGAWAN