Malaysian lifestyle tea brand Tealive has opened its fourth outlet at the Setia Kenangan Complex in Kiulap, eight months since its establishment in July 2019 with eyes set on expanding to other districts in the country.
Just last month, Tealive consecutively opened two brand new outlets – the Tealive Cafe at Venice Lodge in Kiarong and at the Jubilee Hotel in the capital – the franchise has no plans of slowing down, with a fifth branch already in the works.
“We want Tealive to be a brand that is convenient, affordable and accessible for every Bruneian, which is why we are expanding so fast, opening locations that cater to different catchment areas in the district,” said Operations Manager Y. F. Lim.
She further said that although shopping centre locations may be beneficial in term of the traffic that they receive – like its first branch in Aman Hills – it would not be convenient for regular customers who just want to grab-and-go.
This led to the opening of Tealive outlets in Kiarong and Kiulap which decision was ultimately intended to give customers convenience and accessibility, with the franchise already planning to open in Tanjung Bunut.
Though unable to disclose the exact time frame of when the new outlet wiill be opened, the operations manager assured of many more new outlets to come, especially in Brunei’s three other districts.
“This is the direction that we are heading towards. We are ready with the team, and ready to cope with the operations, so why not? The important thing for us is to expand by phases, so there are plans ready,” added the operations manager.
Moreover, Marketing Manager Cynthia Chai added that Tealive is looking to open about eight to 10 outlets before the franchise reaches its first anniversary this year, while also mulling over the idea of opening a drive-thru in the future.
“We won’t say no because the initial plan was to have a drive-thru location here in Kiulap, but that was not feasible. A Tealive drive-thru concept is in the plans, however what we need to do first is to come up with a suitable location that can accept that concept,” said Chai.
“[Our rate of expansion] will have to be situational, we have to look at how we fare from month to month, but our ultimate goal is to reach more Bruneians, to show them that Tealive is a trendy milk tea place that is available, wherever you may live”.
Tealive’s latest cafe is located inside Wayback Burgers – a well-known fast-food franchise in the United States – at the Setia Kenangan Complex in Kiulap, ensuring customers will be able to enjoy a delightful drink from Tealive after a fulfilling meal.
The Bruneian | BANDAR SERI BEGAWAN