imagine’s logo. Image: imagine

Telekom Brunei Berhad (TelBru) has announced a new subsidiary, imagine, which will be taking over its whole operations nationwide starting today.

The move which may also be seen as TelBru’s rebranding aimed to provide Brunei with more possibilities to meet the increasing demand for data connectivity.

The establishment of imagine was also meant to deliver more vibrant, brave, simplified and nimble telecommunication solutions to the public.

The name ‘imagine’ was meant to inspire borderless creativity, freedom, and opportunities as the company embark on a new era built on a foundation that spans 67 years since the establishment of Brunei’s first telecommunications body in 1952.

(From L to R): Chief Operating Officer David Indres Chetty, Vice President of Marketing Dona Johan, CEO Suzanna Suharju, Vice President of Corporate Strategy and Business Development Anna Clanchy and Vice President of Customer Experience Irshad Ahmad in a group photo. Image: Waqiuddin Rajak

In the years leading towards the end of this decade, imagine’s fruition follows in the footsteps of years of transformational change and significant milestones carved by the hands of industry leaders.

Along with the announcement, CEO Suzanna Suharju and several other high-ranking officials from the company shared that there will be more competitive products pushed into the market next year, including the mobile service segment.

imagine CEO Suzanna Suharju speaking to the media. Image: Waqiuddin Rajak

Besides adding more values to existing products, imagine is also working hard to tailor its existing and newer products accordingly to consumer needs.

“The team has been working really hard to create products to cater to all segments, so obviously we worked around some offerings that are certainly preferred by certain segments,” Vice President of Marketing Dona Johan said.

imagine’s Vice President of Marketing Dona Johan speaking to the media. Image: Waqiuddin Rajak

Adding to her statement, Chief Operating Officer David Indres Chetty said that imagine wants its products to be customer-savvy.

“We actually want to differentiate from our competitors by way of giving more freedom and flexibility of choice to our consumers – these are some of the values that will be in our forefront,” Chetty said.

“So keep watching our space to see what we can offer to you,” he added.

imagine’s Chief Operating Officer David Indres Chetty speaking to the media. Image: Waqiuddin Rajak

Apart from focusing on products and services, imagine will also allocate investment into its Corporate Social Responsibility aligned with the company’s vision and mission to empower Bruneians for the future.

Imagine would also like to take this opportunity to assure its customers that services will run as usual and no further action will be required on their part.

However, concerns and queries may be directed to the Imagine Customer Care line at 111, or through the company’s social media platforms.

The Bruneian | BANDAR SERI BEGAWAN

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