The new Touareg Elegance during its launch at Maju Motors last weekend. Image: Ridhwan Kamarulzaman

Expressive with technological features, the all new Volkswagen Touareg Elegance and its top of the line variant, the Touareg R-Line stunned guests during an exclusive viewing last weekend.

The private launch which took place at the Maju Motors showroom, saw 200 guests eyeing the third generation of the best-selling Touareg.

First introduced 17 years ago, the car was named after a nomadic desert tribe: the Tuareg people from the Saharan interior in North Africa who are known to embody the ideal of man’s ability to triumph over the obstacles of a harsh land.

“The Touareg along with the Porsche Cayenne and Audi Q7 were designed together with the goal of creating an off-road vehicle that could handle like a sports car,” said Maju Motors head of marketing, Pg Ammirul Ammar Pg Adnan in his welcoming speech.

“And today, we will be introducing the all-new version of the Touareg which will change the way luxury SUVs will be portrayed in the country.”

“(It is) packed with features that are beyond the future. Luxurious fittings shared by many other super luxury brands,” he added.


Guests having a look at the new Touareg Elegance during its launch at Maju Motors last weekend. Image: Ridhwan Kamarulzaman

The third generation has evolved bringing greater efficiency to its well-earned reputation for its design, comfort and performance.

Giving an overview of the car, Maju Motors Executive Director, Aziz Hasnan said that compared to the previous model, the latest Touareg is moderately wider, longer and lower.

“Thanks to the new platform shared among other Volkswagen Group luxury SUVs, the new Touareg has increased in size but dropped in weight. Its proportion is now a lot more easier on the eye.”

In terms of styling, both models caught the guests’ attention with its fresh new design.

Executive Director of Maju Motors, Aziz Hasnan presenting the newly launched Touareg Elegance during its launch at Maju Motors showroom last weekend. Image: Ridhwan Kamarulzaman

Accentuating the Touareg’s already dynamic presence and chiseled surface, are strong, horizontal lines that gives the exterior design even more character.

The car’s front chromed solid grille integrates seamlessly into the headlights giving the SUV a masculine and sportier upgrade.

Furthermore, guests had a sneak peek into the luxurious and commodious interior of the five-seater.

The newly launched Touareg R-Line at Maju Motors showroom. Image: Ridhwan Kamarulzaman

Most of the changes are found inside the luxury SUV: the analogue displays are replaced with a state-of-the-art digitised “Innovision Cockpit” complete with entertainment, communication and navigation needs.

The impressive and minimally designed 12.3-inch digital cockpit display and a 15-inch infotainment screen is built on a highly intuitive system allowing drivers to customise it to suit their needs and preferences.

The cockpit is paired with the Dynaudio Consequences sound system that produces crystal clear audio – so get ready to connect your devices via Bluetooth, USB or Aux input.

Furthermore, the infotainment system has Apple CarPlay and Android Auto built in for users to connect their phone and get going!

As expected from a luxury SUV, the Touareg impresses with its high level of craftsmanship and high-grade choice of materials together with a wealth of technological features.


Inside the spacious cabin, lights in the front foot-well, door sill protectors, light strips below the trim of the doors and dashboard can be adjusted with up to 30 different shades to set the right tone for the journey.

Typical of a family SUV, the Touareg ensures comfort, plenty of head and legroom and all-around visibility no matter where you sit.


Guests having a look at the new Touareg R-Line during its launch at Maju Motors. Image: Ridhwan Kamarulzaman

When it comes to performance, the SUV is powered by a 3.0-litre turbocharged V6 TSI engine that can output an impressive 335bhp and 450Nm through an eight-speed automatic gearbox.

Moreover, the Volkswagen prioritises safety with a strong history in innovative safety features that carries through to the latest models.

The Touareg Elegance and the Touareg R-Line feature an array of safety components that includes predictive pedestrian monitoring, adaptive lane guidance, park assist, traffic jam assist and emergency assist.

Overall, the Volkswagen Touareg is an excellent choice if you are looking for a safe, tech-packed, family-friendly SUV that offers luxurious styling and great driving dynamics.

Visit the Maju Motors showroom in Beribi today to book a test drive!

An interior view of the newly launched Touareg Elegance at Maju Motors showroom. Image: Ridhwan Kamarulzaman



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