Employees of Toku Tokuya posing for group photo in front of the newly opened Toku Tokuya. Image: Azrina Zin.

Toku Tokuya, a Japanese variety store, has opened its first-ever flagship outlet in Brunei at Aman Hills Shopping Centre.

The brand which is known for its 100-yen items offers quality Japanese household products at reasonable prices.

Customers not only will be able to appreciate the 20,000 variety of Japanese products that are not only practical but also super cute designs with prices ranging from $1.90 or lower to under $20.

A wide variety of products available at the newly opened Toku Tokuya. Image: Azrina Zin
A wide variety of products available at the newly opened Toku Tokuya. Image: Azrina Zin

The shop carries everything from an eclectic mix of kitchenware, beauty products, candy-coloured water bottles, stationery, gift wrap, mobile accessories, unique gift items, plush toys and organising supplies, among others.

Furthermore, the variety store also offers a treasure trove of products featuring popular Japanese characters that customers would know and love such as Hello Kitty, Rilakkuma and Kumamon.

The Japanese franchise aims to help customers maintain a quality standard of living without spending more by offering high-quality products at reasonable prices that meet the needs of just about every shopper.

A wide variety of products available at the newly opened Toku Tokuya. Image: Azrina Zin
A wide variety of products available at the newly opened Toku Tokuya. Image: Azrina Zin

A representative of Toku Tokuya Brunei said that there is a growing interest in quality and affordable household products in the sultanate with the rapid growth of variety stores across the country.

Moreover, the decision to have the store at Aman Hills Shopping Centre, the representative said, owes to its strategic and ideal location as the shopping centre caters more to families.

‚ÄúThere are also plans for an expansion of the franchise across the country. Our main aim is to meet the growing need of the local market,” he added.

The franchise has more than 17 stores in Japan and over six stores overseas in Singapore, Vietnam and Myanmar.

A wide variety of products available at the newly opened Toku Tokuya. Image: Azrina Zin
Some of the products available at the newly opened Toku Tokuya. Image: Azrina Zin

The Bruneian | BANDAR SERI BEGAWAN

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