Tourism Malaysia recently hosted its first-ever virtual treasure hunt dubbed “Malaysia Truly Asia ASEAN Hunt” participated by media teams from nine ASEAN countries.
Thirty teams from Brunei, Malaysia, Indonesia, Singapore, Philippines, Thailand, Cambodia, Laos and Vietnam were virtually connected during the digital experience which aimed at creatively promoting Malaysia’s iconic places, local towns and cities.
Tourism Malaysia in a statement said that the new concept is conforming to the new normal for the tourism industry as the COVID-19 pandemic has put a halt for international travel.
Prior to the hunt, Director-General of Tourism Malaysia Zulkifly Md Said in a video said that the virtual hunt is a unique way to promote and keep Malaysia’s destinations at the top of mind during this challenging time.
“The event is organised as a way to give a taste of the Malaysian experience and form of release for those who have been in Malaysian and miss visiting our country,” he said.
The director-general further said that with many travelling plans on hold due to the pandemic, the virtual hunt allowed participants to feel like they are in Malaysia while solving clues in real-time.
“Malaysia welcomes travellers to experience our diversity and uniqueness once it is safe to open our borders again,” he said.
The two and half-hour treasure hunt was launched via Zoom platform with each team embarking on the cryptic clue hunting based on existing landmarks and towns in Malaysia such as Melaka, Penang, Langkawi and Kuala Lumpur.
To solve the clues, participants had to navigate virtually using Google Map and submit answers using the Google Forms. The first team to send their form with the full correct answers, win the race.
The top three places were claimed by Twin Tower, Berjaya and Davao Digital Influencers with cash prizes amounting to USD1,000.
Meanwhile, Brunei was represented by The Bruneian, Super Squad and Hunt-things-media who sat at fifth, seventh and seventeenth places, respectively.
The event was supported and sponsored by industry partners including Sunway lagoon, Resorts World Genting, Amari Hotel Johor Bahru. Tourism Selangor, Sunway Medical Centre, Sunway Resort & Spa and KL Hop On Hop Off.
The Bruneian | BANDAR SERI BEGAWAN