Toyota’s regional office in Asia for engineering, manufacturing and other functions announced that it recently bagged multiple accolades at the 4th ASEAN NCAP Grand Prix Award for its excellence in class safety technologies and efforts.

The Japanese automaker won the “Excellent Award” category for its efforts to continuously improve the safety of the Corolla Altis, the Hilux, and the Innova, that enabled each of the respective latest year models to achieve an overall 5-star rating.

As a corporate brand, Toyota also received the Excellent Award as the “Most 5 Star Brand for 2019 – 2020”.

FILE PHOTO: A Toyota logo is displayed at the 89th Geneva International Motor Show in Geneva, Switzerland March 5, 2019. Image: Reuters

In the last two years, the Toyota brand received an overall 5-star rating for seven of its vehicle models; a number that is greater than any other automobile brand.

Executive Vice President of the Engineering Group, TDEM, Apinont Suchewaboripont expressed his gratitude for the acknowledgement received for their products and brand amidst the challenging time.

“These awards are recognition to all of our engineering team, and other responsible members across Toyota, and remind all of us of the importance of continuously striving to make our products and technologies ‘ever better and ever safer’ than in the past,” he said.

The new Toyota Corolla Altis. Image: Ridhwan Kamarulzaman

The ASEAN NCAP Grand Prix Award is a biannual event with the objective to commemorate high achievers in the field of vehicle safety in the ASEAN region.

Toyota, in a statement said that it is committed to continuously improving its vehicle safety technologies and performance, as part of its entire efforts toward road and traffic safety, with focus on three essential elements- vehicle (advancing safety technology), people (educating drivers, passengers and pedestrians toward traffic safety) and traffic environment (supporting safer traffic infrastructure).

In its pursuit of ‘Real-world Safety’ by learning from real accident data and incorporating such knowledge into vehicle development, Toyota is also promoting vehicle safety technology development under its ‘Integrated Safety Management Concept’, where individual safety technologies and systems are designed to collaborate with each other in various vehicle operation stages, from parking to advanced safety, pre-collision safety, collision safety and rescue. – Analisa Amu

File photo: The Toyota booth at the Tokyo Big Sight in 2019. Image: The Bruneian



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