This article was first published on April 27, 2019 in our Weekly E-Paper issue 34

Azrina Zin

Human resource (HR) management is a function often undermined in most organisations as it might just be the most tedious, time-consuming task to be accomplished in day-to-day operations, especially when it involves paperwork.

Businesses, especially those from the small and medium-sized sections (SMEs) often overlook HR management as an avenue to strengthen workplace productivity and well-being – as investing in a proper HR system or software seems costly at the start.

But this was exactly why the reason Track and Roll exists.

Image: Ridhwan Kamarulzaman


Track and Roll was established in 2018 to provide a cost-effective and user-friendly human resource solutions for smaller businesses. Its name derived from the statement “tracking attendance and simplifying your payroll.”

It is a cloud-based digital management system that allows human resource managers to track employees’ attendance, leave claims, payroll and other aspects of administrative tasks.

Image: Ridhwan Kamarulzaman

Since its debut last year, Track and Roll has substantially gained a large following, simply because its subscription rates are set to as low as $300 or $4 monthly per employee.

This is a very stark difference when sidelined with other HR tools commonly sold in the market for around $20,000 to $30,000.

“Companies today are taking a more modern approach to HR, which explained why there is an increase in the trend for employers to utilise technology to engage with their employees,” Founder Simon Soo told The Bruneian.

But the trend is not in any way new to Soo as he had picked it up long ago.

Track and Roll founder Simon Soo. Image: Ridhwan Kamarulzaman


Soo shared that his decision to innovate HR management came from his vast experience in dealing with numerous startups.

In early 2000s, the 42-year-old built one of the nation’s largest web development company Rumbian Nation and in 2010, started the country’s first full-fledged e-commerce website

Both companies require Soo to delve into operative matters whenever he liaises with his clients.

Soo explained that issues in workflow optimisation and management is common among growing businesses.

“Managing a company’s human resources also gets more and more complicated as the number of employees increases – 60 percent of the world SMEs are still riding on paper and pen,” he said.

Image: Ridhwan Kamarulzaman

“But if there is a right platform, businesses may achieve greater flexibility and convenience, saving both cost and time to operate the business,” he added.

Hence, the idea of Track and Roll came to mind, Soo said.

Today, Track and Roll is one of the first systems to latch onto cloud technology to manage human resources in Brunei.

Currently, Soo said he wants to innovate his Track and Roll further, so it could have a wider application among Bruneian businesses.

As for the future, Soo plans on marketing his product overseas, beginning with Malaysia as he believed there is a big untapped market for enterprise solutions in the region.

The Bruneian

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