Wayback Burgers makes a second comeback

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Wayback Burgers located at Setia Kenangan II in Kiulap. Image: Ridhwan Kamarulzaman

Azrina Zin

Wayback Burgers, an American burger franchise, has returned for the second time in Brunei with hopes to have a steady presence in the local market.

The restaurant first opened its outlet in the sultanate in 2016 before closing down in 2018 and it is now managed by Freshco Group (Freshco).

Marketing Officer of Freshco Cynthia Chai said that reception has been positive since the brand reopened earlier this month.

Wayback Burgers is located at Setia Kenangan II in Kiulap. Image: Ridhwan Kamarulzaman

“We believe in the burger culture here and that is why we wanted to give the franchise a second try,” she said.

The current franchise owners hope to revive the much-loved food chain with a brand new menu with some food items that suit local taste buds.

“We are very excited to be finally offering Wayback’s well-loved burgers again alongside some new favourites to cater to Brunei’s evolved tastes and preferences,” she said, adding that the franchise also plans to introduce affordable lunch deals.

The interior of Wayback Burgers eatery at Setia Kenangan II in Kiulap. Image: Ridhwan Kamarulzaman

Furthermore, the company is also keen to expand the brand in the country by opening more branches in the near future.

The restaurant which is located at its previous location in Setia Kenangan II, Kiulap features casual dining concept, serving Wayback’s signature 100 per cent fresh, never frozen beef patties.

One of the iconic items making a comeback is the Bruneian favourite, Cheeeesy Burger; a melt-in-your-mouth burger that is profoundly cheesy served on a Wayback signature butter-soaked bun.

The mouth-watering and local favourite at Wayback Burgers – the Cheeeesy Burger. Image: Azrina Zin

Other popular choices include Double Rasher Burger and Philly Burger as well as its much-anticipated hand-dipped milkshakes with a wide range of flavours from vanilla, chocolate, strawberry, black & white and many more.

Menu items making their debut in Brunei are the Wayback nuggets, hand-made potato chips, beef hotdogs, chicken sandwich and salad, among others.

One of the food items at Wayback Burgers, Double Rasher Burger. Image: Azrina Zin

Founded in 1991, the American brand has over 160 outlets operating in countries such as in the Middle East, Northern Africa, Argentina, Pakistan and many more.

For more information on Wayback Burgers Brunei, visit their Instagram @waybackburgersbrunei.

The Bruneian