Image: Courtesy of Wu Chun

Wu Chun, Brunei’s own celebrity and entrepreneur, has been appointed as the Asian brand ambassador for BOSS Eyewear Spring / Summer 2019 campaign.

The international fashion brand, in a statement, said that the actor was chosen for his elegance and goal-focused attitude, perfect for the spirit of BOSS Eyewear.

In the campaign, which carries the message ‘Sharpen Your Focus’, Wu Chun portrayed a masculine and focused pose showing his ambitious character that leads to his professional success.

Wu Chun joined the British actor Henry Cavill to be a new member of the BOSS family.

“We did the photoshoot in Budapest two months ago together with Henry Cavill who is also their ambassador. It’s such a privilege to be part of Hugo Boss family as I am a fan of this brand since young,” he said.

Image: Courtesy of Wu Chun

Focus, self-motivation and attainability are concepts that art director Ben Kelway created to transmit with a concise and straightforward Spring/Summer 2019 BOSS Eyewear campaign, the brand said.

Moreover, the campaign displays modern architectural shapes with direct sunlight, capturing Wu Chun in crisp precision.

Pictured, the simple background removed distractions formed a moment of full concentration and self-empowerment, a background that is ideal to drive success and arouse high aspirations.

Image: Courtesy of Wu Chun

In the campaign, the actor wears lightweight and contemporary optical and sunglasses from the new eyewear collection where each piece delivers authentic, understated style, characterized by signature craftsmanship and high-quality standards for extra comfort.



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