BANDAR SERI BEGAWAN
Brunei-born celebrity and entrepreneur Wu Chun was recently appointed as the ambassador of 2018 Estee Lauder Companies Breast Cancer Campaign.
The appointment was announced at the opening ceremony of Estee Lauder’s Breast Independent University, an interactive exhibition on breast cancer awareness, held at Jing An Kerry Center in Shanghai.
“I love my mother, wife and daughter; however, my mom had died from cancer. A few days ago, I saw an article about the breast cancer prevention on the plane. I took a picture and shared it with my wife immediately. I love them very much, so I pay more attention to women’s health, to remind them on the importance of exercising and getting physical examination in time,” he said.
The campaign was held in conjunction with Breast Cancer Awareness Month or known as Pink October aimed to promote the idea “Prevent ASAP, Diagnose ASAP, Treat ASAP” and raise awareness of breast health to the public specially to working women.
Moreover, the exhibition which resembles the layout of a university showcased knowledge on breast, pathogenic factors of breast cancer and common understanding in an interesting way, teaching visitors how to effectively prevent the deadly disease by maintaining proper diet, workout and attitude.
“It is an honour for me to be the ambassador of the campaign. Breast cancer is not dreadful, but we must prevent, diagnose and treat it as early as possible. Meanwhile, we need to equip ourselves with more relevant knowledge and use such knowledge to keep ourselves healthy,” said the celebrity.
Jing An Kerry Center showed its support to the exhibition by lighting up its building pink during the opening ceremony to attract attention of women.
More than 1000 landmarks around the world have been turned pink and the campaign has been regarded as one of the most effective ways to raising awareness of breast cancer prevention and treatment.