Ribbon-cutting officiating the grand opening of XIMIVOGUE’s fourth branch. Image: Azrina Zin

XIMIVOGUE Brunei, a Korean-inspired fashion merchandise brand, has opened its fourth branch at Times Square Shopping Centre with hopes to expand four more outlets next year.

The franchise’s Managing Director of XIMIVOGUE Brunei Wong Kim Guan said that the brand is well-received by the Bruneian market since its debut in September at Rimba Point.

“XIMIVOGUE’s priority is quality and we hope to meet the needs of our customers with our vast range of products by making all your essentials available under one roof,” said Wong.

A customer looking through the products at XIMIVOGUE. Image: Azrina Zin.

The newly opened store spreads across an area of 1066 sq ft, offering delightful shopping experience for customers by providing over 500 new products in Brunei on top of their current product line up.

The brand currently offers a $3 discount off some of its items until December 1 to celebrate the grand opening of the new store.

The international brand that has over 1,800 stores in over 80 countries around the world that aims to offer cost-effective household supplies to its customers, these include coffee mugs, handbags, pillows and more.

A range of cute plush toys that are available at XIMIVOGUE. Image: Azrina Zin.
XIMIVOGUE’s latest outlet offers various new products such as fashion accessories, household items and many more. Image: Azrina Zin

Moreover, the new outlet’s collection features various new product categories such as health and beauty products, household items, stationaries, fashion accessories, bags and purses, plush toys, digital accessories and more.

For branch owner of XIMIVOGUE Brunei at the shopping centre George Lim, he said that the brand’s customer-centric approach, high quality and value proposition will be the differentiating factors for XIMIVOGUE’s success in Brunei.

Lim added that the shopping complex’s strategic location being at the arterial area of Berakas nearby retail stores, restaurants and the residential areas offers good foot traffic to the store.

XIMIVOGUE’s latest outlet offers various new products such as fashion accessories, household items and many more. Image: Azrina Zin

“Each XIMIVOGUE branch has different products in terms of variety of Stock Keeping Units (SKUs) creating a ‘treasure hunt’ shopping experience and an urgency to explore all branches,” he added.

In addition, the franchise also embraces the model of updating and changing its products on a monthly basis, aiming to bring 400 new items to keep it fresh and exciting for customers.

Other XIMIVOGUE branches are located at Hua Ho Manggis and The Mall Gadong.

Customer taking a look at a variety of perfumery available at XIMIVOGUE Image: Azrina Zin



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