Local fashion designer brand XOIA recently showcased more than 20 sets of designs at the Celebration of Silk’s Thai Silk International Fashion Week in Bangkok organised in honour of the Queen Sirikit, Queen Mother of Thailand.
XOIA was among 42 international designers and 30 Thai designers that were featured in the international event which began from November 18 – 22.
The brand also presented a custom dress in front of an audience of 2,000 from around the world for the Grand Fashion Extravaganza.
“I had designed a total of 15 sets of garments with a variety of Thai silks while the rest are made of other fabrics,” said XOIA’s Fashion Designer and Managing Director Atiqah Ismail.
For the designs, Atiqah used Thai silks produced by Queen Sirikit’s Foundation for the Promotion of Supplementary Occupations and Related Techniques.
Speaking on her time during the fashion week, Atiqah said that the experience was “inspiring and eye-opening”, noting that the opportunity to interact with successful designers from all around the world has helped create a window for the company’s future growth.
“The majority of the work and hustle comes after this (the event) in maintaining the relationships I have established and following up on business leads acquired during these events,” she said.
Atiqah added that through Thai Silk International Fashion Week, the fashion designer came to realise the significance of Thai silk in Thai culture and how it represents societal benevolence and pride.
“Perhaps this event is something we can replicate to promote the tenunan or production of our kain songket and its unique designs and textures while stimulating interests from the current and younger generations as well as raising awareness internationally,” she added.
Atiqah also highlighted the economic value of the fashion industry, noting the industry’s numerous spin-off potentials and job creation opportunities including fashion photography, fashion marketing and merchandising which in turn will create a greater demand for local skilled talents.
“With the increasing number of aspiring designers in Brunei, it is important to inspire and encourage each other as well as to create a conducive and nurturing environment that can make fashion a sustainable and feasible business in Brunei,” she said. – Wardi Wasil
The Bruneian | BANDAR SERI BEGAWAN