A collection featuring garments made from Thai silks and also other fabrics showcased during Thai Silk International Fashion Week. Image: Courtesy of XOIA

Local fashion designer brand XOIA recently showcased more than 20 sets of designs at the Celebration of Silk’s Thai Silk International Fashion Week in Bangkok organised in honour of the Queen Sirikit, Queen Mother of Thailand.

XOIA was among 42 international designers and 30 Thai designers that were featured in the international event which began from November 18 – 22.

The brand also presented a custom dress in front of an audience of 2,000 from around the world for the Grand Fashion Extravaganza.

Fashion designer of XOIA Atiqah Ismail (C) with representatives of Brunei Embassy in Bangkok, and the President of the Thai Tourists Assistance Foundation at Thai Silk International Fashion Week. Image: Courtesy of XOIA

“I had designed a total of 15 sets of garments with a variety of Thai silks while the rest are made of other fabrics,” said XOIA’s Fashion Designer and Managing Director Atiqah Ismail.

For the designs, Atiqah used Thai silks produced by Queen Sirikit’s Foundation for the Promotion of Supplementary Occupations and Related Techniques.

Speaking on her time during the fashion week, Atiqah said that the experience was “inspiring and eye-opening”, noting that the opportunity to interact with successful designers from all around the world has helped create a window for the company’s future growth.

A golden ensemble designed by XOIA made from other fabric which was also featured during the Thai Silk International Fashion Week. Image: Courtesy of XOIA

“The majority of the work and hustle comes after this (the event) in maintaining the relationships I have established and following up on business leads acquired during these events,” she said.

Atiqah added that through Thai Silk International Fashion Week, the fashion designer came to realise the significance of Thai silk in Thai culture and how it represents societal benevolence and pride.

“Perhaps this event is something we can replicate to promote the tenunan or production of our kain songket and its unique designs and textures while stimulating interests from the current and younger generations as well as raising awareness internationally,” she added.

Garments designed by XOIA made from Thai silks showcased during Thai Silk International Fashion Week. Image: Courtesy of XOIA
World-renowned shoe designer, Professor Datuk Jimmy Choo, in a photo with XOIA during the Thai Silk International Fashion Week. Image: Courtesy of XOIA

Atiqah also highlighted the economic value of the fashion industry, noting the industry’s numerous spin-off potentials and job creation opportunities including fashion photography, fashion marketing and merchandising which in turn will create a greater demand for local skilled talents.

“With the increasing number of aspiring designers in Brunei, it is important to inspire and encourage each other as well as to create a conducive and nurturing environment that can make fashion a sustainable and feasible business in Brunei,” she said. – Wardi Wasil

Garments designed by XOIA made from Thai silks showcased during Thai Silk International Fashion Week. Image: Courtesy of XOIA
A design by XOIA made from other fabric which was also featured during the Thai Silk International Fashion Week. Image: Courtesy of XOIA

The Bruneian | BANDAR SERI BEGAWAN

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